For the past several years, lipcolor has focused on lipgloss products, but Chanel hopes to change all that with the launch of a long-lasting and hydrating lipstick called Rouge Coco Hydrating Creme Lip Colour. There are 30 shades in the line, each retailing for $30. In the U.S., Chanel will offer nine shades in the Roses-Pinks category; eight in the Reds-Corals family; four in the Violets-Berries category, and nine in the Neutrals-Browns category. An additional seven shades will circulate internationally.

According to Chanel, the Hydratendre Complex softens, soothes and conditions lips, as well as boosts their ability to hold in moisture.